Student acquisition

From prospect to enrolled student.

We help education and training organizations build student-acquisition strategies designed to attract qualified prospective students and move them through the enrollment journey.

Who this is for

Trade schools
Career schools
Technical training programs
Certification programs
Apprenticeship programs
Workforce-development organizations
Continuing-education providers
Veteran training programs
Online education providers
Vocational programs

Services

Student acquisition and enrollment support

  • Student acquisition strategy
  • Prospective-student lead generation
  • Target audience research
  • Program marketing
  • Enrollment campaign development
  • Digital advertising strategy
  • Social media outreach
  • Community outreach
  • Veteran student outreach
  • Military community outreach
  • Employer partnerships
  • Referral partnerships
  • Lead qualification
  • Prospective-student follow-up strategy
  • Enrollment pipeline development
  • CRM workflow recommendations
  • Conversion tracking
  • Recruitment campaign analysis

Enrollment funnel

  1. Marketing
  2. Prospect
  3. Inquiry
  4. Qualified lead
  5. Admissions contact
  6. Application
  7. Enrollment

Reach the military community.

Responsible outreach strategies for veterans, transitioning service members, military spouses, and military families.

Veteran & military student recruitment

  • Veteran audience research
  • Military community outreach strategy
  • Veteran-focused marketing campaigns
  • Transitioning service member outreach
  • Military spouse outreach
  • Veteran organization partnerships
  • Community partnerships
  • Veteran program messaging
  • Education-benefit awareness content
  • Veteran enrollment funnel strategy
  • Veteran student experience recommendations
We do not state or imply that a school or program is approved for the GI Bill, VR&E, military tuition assistance, apprenticeships, or other government benefits unless that approval has been independently verified. Exceptional Veteran Consulting is not affiliated with, endorsed by, or sponsored by the U.S. Department of Veterans Affairs or the Department of Defense.

Engagement levels

Foundation

Designed for organizations that need a clear acquisition strategy.

  • Market analysis
  • Target student profile
  • Program positioning
  • Marketing strategy
  • Recruitment roadmap

Contact for Custom Proposal

Growth

Designed for organizations actively seeking prospective students.

  • Everything in Foundation
  • Lead-generation campaign strategy
  • Landing-page strategy
  • Social media outreach
  • Recruitment campaign development
  • Lead tracking strategy
  • Enrollment funnel development

Contact for Custom Proposal

Acquisition Partnership

Designed for organizations seeking ongoing growth support.

  • Marketing campaign management
  • Lead-generation strategy
  • Student acquisition campaigns
  • Outreach strategy
  • Partnership development
  • Pipeline tracking
  • Campaign optimization
  • Monthly performance reporting

Contact for Custom Proposal

Let's talk about your growth goals.

Tell us about your organization and what you're trying to accomplish.

What service are you interested in?

We view things differently

Let's build your next growth strategy.

Whether you're launching a veteran-owned business, trying to attract more customers, increasing student enrollment, pursuing government contracts, or developing a stronger growth strategy, we can help you identify the next opportunity.